| Data Category | Purpose | Sources |
|---|---|---|
| Identifiers – e.g. name, email address, physical address, phone number, on line identifiers (such as username or social handle), etc. | We may use this data in order to identify you, authentication of your account, deliver goods and services to you, market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers (e.g. “look alike” customers), develop new goods and services, and for security and fraud prevention. | We obtain this data directly from you when you order goods or services and when you sign up for our services or marketing. We may also obtain your identifiers from affiliates (e.g. when you interact with their sites) and partners (e.g. to verify parts or all of your address). |
| Personal characteristics – e.g. clothing size, self-identified gender, age, etc. | We may use this data to personalize our goods and services to you, market to you, analyze other data we collect, identify other potential customers (e.g. determine how many customers are a certain size), and develop new goods and services. | We obtain this data directly from you when you order products and services (e.g. the size you select) and when you provide us that information (e.g. when you create an account). |
| Commercial information – e.g. payment information, purchasing history, product or service interests, product reviews, estimated income, etc. | We use this data to personalize our goods and services to you, market to you, analyze other data we collect, identify other potential customers (e.g. determine how many customers share product interests), and develop new goods and services. | We obtain this data from you when you order or browse products and services (e.g. purchase history) and when you provide us that information (e.g. product reviews). We may also obtain commercial information from affiliates (e.g. purchase history on their sites) and partners (e.g. estimated income). |
| Internet and network activity – e.g. IP address and location data, device ID, browse history, etc. | We may use this data in order to identify you, deliver goods and services to you, market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers (e.g. “look alike” customers), develop new goods and services, and for security and fraud prevention. | We obtain this data directly when you interact with our websites, apps, and digital properties (such as in store WiFi). We may also obtain this information indirectly from cookies, tags and other digital tools, from affiliates (e.g. when you interact with their sites) and from partners. |
| Images, audio, video, social media posts, etc. | We may use this data in marketing when you allow us to do so (e.g. post a review), to measure your engagement with our brands (e.g. social posts), to deliver you services, develop new goods and services, and for security and fraud prevention. | We obtain this data directly from you when you post to our websites, apps, or social channels, or tag us on social. We may also obtain this information when you participate in our recorded events (e.g. concerts) or enter our stores (e.g. security video). |
| Education, professional, or employment related information | We may use this data to market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers, and develop new goods and services. | We obtain this data when you provide it to us. We may also obtain this information from affiliates and partners (e.g. when working with a partner to market to a college’s students or alumnae). |
| Communications with you, e.g. email, chat logs, etc. | We may use this data to provide you goods and services, develop new goods or services, market to you, and for security and fraud prevention. | We obtain this data when you communicate with us. |
| Inferences drawn from other information | We may use inferences drawn from other data to identify you, deliver goods and services to you, market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers, develop new goods and services, and for security and fraud prevention. | We may make inferences drawn from other information based on our own observation, analysis or algorithms. We may also obtain inferences from our affiliates or from partners (e.g. credit score). |
| How we obtain your email or phone number | Why we collect and how we use this information |
|---|---|
| When you create an online account, we will ask for your phone number. | Your phone number will be the username of your new account and we will text an authentication code to your phone for use in accessing your account. |
| When you shop our stores, we may ask for your email or phone number to contact you about your purchase. | If you agree, we may use it to contact you about your purchase (for example: to send you an e-receipt). |
| When you shop our website or app, or call our contact center to make a purchase, we ask you for your contact information. | We need your contact information to give you updates about your order (for example: to confirm your order, give you delivery information, etc.). |
| You may choose to receive marketing messages from us. | If you choose to receive marketing messages from us, we use your data to send you information about our latest and greatest products and services, like sales and contests. If at any time you would like us to update your information or you opt-out, just click here to email Farrell.today customer service. Please be sure to include your email address, full name and billing address. |
| How we obtain other information about you | Why we collect and how we use this information |
|---|---|
| When you buy items from our website, app, or contact center we ask for your name, billing address, payment details, and contact information. | We need this information to:
|
| When you make an account, we ask for your birthdate, identified gender (you can choose to not say), and may ask you for other information. | We use these details to give you birthday surprises and help you find what you are most interested in. |
| When you contact us with a comment, question, or complaint, we’ll ask for information that identifies you. | We need this to promptly respond to your. We may also use your feedback (in an anonymized form) to improve our products and services. |
| If you take part in a customer survey or if you post to our digital channels (such as reviews or pictures) we get the information you share. | We use your feedback to improve your experience with our brand and to improve our products and services. |
| How we obtain technical information | Why we obtain and how we use this information |
|---|---|
| When you visit our website or app, we collect technical information such as: - IP address - Your browser type - Your operating system - How you browse or use our website or app | We need this information to protect your data and our site and app. We also use it to improve your experience and to improve our products and services. We also use ‘cookies’ and similar tech to collect data about the pages you access or visit. - For more about ‘cookies’ and how we use them (including for web-analysis purposes), please see our ‘cookie’ policy. |